The TalkTV ident is revealed
Jump is delighted to have created the logo and visual identity for the News UK channel, TalkTV which launches on 25th April.
Music is created by Sitting Duck.
Erron Gordon – News UK Broadcasting Executive Creative Director:
“At TalkTV we will be covering the big stories of the day and beyond, stories that matter to our audience. Our new logo represents that conversation whether on TV, on radio or on their smartphones.
“Our intention was to create a logo that is a bold, clear, recognisable and unique mark, one that stands out and cuts-through the rest of the established news and current affairs ‘noise’.
“When deciding on the colour scheme for TalkTV we wanted to marry authority with warmth. For our primetime television output we’ll use the darker more serious tones of navy blue and during the daytime we’ll freshen things up with a lighter blue. Both primetime and daytime blues marry up beautifully with the warmth of persimmon orange, a stunning orangey gold palette. These colours reflect the message and tone of the network and our output.
“The speech bubble is a clear symbol of our intent as a channel to engage with our audience. The fact the speech bubble contains and holds the TalkTV wordmark is a clear indication that the channel is at the centre of all of this, enabling people to voice their opinion.”
Sam Clarke – Senior Designer at Jump:
“This is a great opportunity to create a striking visual identity for a new channel and it’s always a pleasure to be working with Erron. We’re hard at work bringing this logo to life with the channel idents and are really looking forward to seeing everything on air later in Spring.”
TalkTV will be streamed live and made widely available on all platforms, including linear TV and OTT, with content available across social media as well as News UK’s own broad inventory of websites and apps. Everyone in the UK will be able to access the channel and its programming, live or on-demand, either on their television or on any personal device.
