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Walk The Line

Clients: ITV and SYCO

Jump has designed the logo, title sequence and bumpers for ITV / SYCO’s new primetime talent show ‘Walk The Line’. The series stars Gary Barlow, Alesha Dixon, Dawn French and Craig David as the judges.

Lee Jacobs – Senior Art Director at Jump:

“ITV approached us with a really strong moodboard of colour and typography references which they called ‘TOKYO CHROME’. It had an inspiring range of glowy, glassy, shiny images which immediately focused our ideas. The logo and graphics needed to feel primetime Saturday night but stand out from existing talent shows.

Our aim was to create a logo which reinforces the show’s unique format, linking the identity, the titles narrative and the singers’ relationship with the line.”

The sequences were built in Cinema 4D, Redshift and After Effects.

You can watch the series on ITV Hub here.