Jump Design
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ATP World Cup 2020 – Rule The World

Client: Matta

Jump created a promo for the inaugural ATP World Cup, which will be played out between teams from 24 countries, over 10 days in 2020.

Incorporating the new ATP logo, we created hemispheres that allude to the shape a tennis ball whilst introducing the teams and framing their action on court. Placement of the logo in outer space gave the promo an epic, cinematic feel and emphasised the global focus of the competition.

Deliverables: Full-length promo, 90-second promo.