Client: Blackpool Pleasure Beach
Blackpool Pleasure Beach required a modern advertising campaign to promote their jam-packed, fun-filled amusement park. Team Jump created a bold idea with a strong message – RIDE BIG.
Encapsulating everything Blackpool Pleasure Beach has to offer, RIDE BIG is a slogan, a fact and a call to action. The ‘I’ of BIG was replaced with the BPB logo making the statement exclusive to Blackpool Pleasure Beach.
Two television commercials were produced, one to appeal to Thrillseekers and one to Families. The shots and typography were tailored to suit each type of visitor with consistent visual execution throughout. The commercials were also cut-down for social media.
The overall message is clear: RIDE BIG at Blackpool Pleasure Beach. A modern, exciting, theme park with lots to offer. Whether you’re looking for white-knuckle rides or an exciting family day out!
Deliverables: Thrillseekers Ad Campaign for TV, Radio & Social, Nickelodeon Land Ad Campaign for TV, Radio & Social