Client: Ligue de Football Professionnel
Working with French Football League (LFP), Jump created a complete 360 brand refresh from opening titles and on-screen match graphics to E-tickets and stadium dressing and everything in between! The new visual identity brings together the spirit of the Coupe de la Ligue and the passion and skill of football.
The titles embrace the concept of spirit and football by the shapes ultimately creating the logo itself. The idea and shapes we created from ‘the spirit’ formed the basis of our designs across all on screen, print and stadium elements. The shapes of spirit not only unify the brand but brings life and dynamism across all elements.
Deliverables: 360 Rebrand, Titles, Break Bumpers/Stings, On Air GFX, Collateral of Print Assets.