Client : European Championships
Jump has created an exciting and dynamic opening sequence for the coverage of the European Championships which immediately places the competition as a world class event.
The sequence introduces the brand of the European Championships by bringing the colourful crystals of the logo right into the heart of the host cities. The crystals burst through the landscape, working in synergy with the movement of the athletes to create a platform on which to run, jump, swim, cycle, swing and ultimately fuse together to form the European Championships logo.
The titles aim to excite, motivate and inspire by representing each of the seven sports along with location shots that showcase the two host cities. This is a unique, memorable sequence which elevates the European Championships from other completions.