Jump brand new fitness reality show – Go Hard or Go Home
In this new adrenalin-fuelled, fitness-challenge reality series, eight people who feel lost in life (the Trainees) pair up with eight fitness pros (the Warriors) to compete in epic challenges designed to push their minds and bodies to the absolute limit. They have to find their inner strength to conquer the elements of Earth, Water, Air and Fire to find the Spirit of the Warrior.
We were tasked with creating a design that reflects the main challenge elements of the show and incorporated bold element symbols.
David Skinner – Art Director at Jump:
“We created a modern, punchy and vibrant look. The tone of the show needed to lean a bit into a gritty, masculine one without being too alienating.”
Our list of deliverables included a 10 second opening title card, a kit of parts for challenge-graphics, challenge explainers and element symbol designs.
You can catch up with Go Hard or Go Home on BBC Three and BBC iPlayer.