Saudi National Day Promo
Footballco approached Jump with a commission to create a 35 second promo to be used online on behalf of their client Savvy Games Group, a specialist games and esports company. The sequence was celebrating Saudi National Day, which is a public holiday in Saudi Arabia celebrated annually on 23 September.
Lee Jacobs – Senior Art Director at Jump:
“Our mission was to create an exciting, kinetic text driven celebration of Savvy’s gaming experience and Saudi culture on National Day. We re-created the arabic text in illustrator and converted it to editable paths. This allowed us to build bespoke, dynamic test animations in After Effects. We rotoscoped characters from the game ‘Stumble Guys’ and utilised these great fun animations to drive the text movement and transitions on top of a super-punchy edit.”
Jump recently worked with Footballco on a promo showcasing SAVVY Games Group’s partnership with the Newcastle United FC Pre-Season tour of Japan.
