The Hustle : All Is Joy
The Hustle (run by the amazing Jenny Johnson) is a creator of opportunities for young people to showcase their skills, their talent and to have a voice.
They recently took over Soho event space All Is Joy, in order to celebrate the independent films from three incredible production companies – Selorm Adonu, XVI Studios and Braulio Chimbembe of Try 42.
Jump has always been a big fan of Jenny’s work and we’re keen supporters of The Hustle.
To celebrate this event, the team at The Hustle created a series of social media edits featuring clips from the night and interviews with the talent. Our mission to help embellish the sequences, was to add some narrative typography and logo animations.
Aaron Randell – Animator at Jump:
“Working on The Hustle’s social media edits was a quick and fun experience. The brief was to add flowing and dynamic captions with some personality and we achieved that by adding some small icons and varied movement to the typography.”
Keep an eye out for The Hustles’ upcoming adventures by following them on Instagram.
The HUSTLE doesn’t stop, it only grows.
