Saatchi Masius were looking for a clean, eye-catching, design for a collection of digital executions promoting the extensive range of shops, bars and restaurants at Heathrow Airport. Jump designed a fresh and stylish look that could be used consistently, whether promoting designer sunglasses or a delicious meal. Filming took place on location at Terminal 5 and in a studio, using a motion control rig that required complex setups. The footage was post-produced into a 9×16 format, to fit the vertical screens within the airport, and a route line animation was added to each sequence across the campaigns as a clever linking device.