Think. Believe. Jump. Create.
Client: Studio Lambert Media Limited
Jump has created the logo and titles for the new BBC Three comedy-drama series Boarders from Studio Lambert Media Limited.
Harry Handyside – Art Director at Jump:
“Our initial concept was to create an opening sequence featuring a logo that would change style for each new episode. This developed to become one fast paced sequence where the logo is seen in multiple styles.
The logo takes on styles relevant to episode themes and tones – and also themes that represent the characters and their skill sets. Each treatment is made to look photorealistic with the logo created using a medium relevant to the scene. Example: We see the logo scratched and scribbled into the top of a wooden school desk, or embossed on the spine of a school book.”
HH: “We artworked each scene from photography and also made use of Photoshop’s ‘Generative Fill’ Ai tool. This allowed us to add texture or extend the scene and help create the boarding school vibe.”
The artwork was brought together in After Effects with some subtle animations that gave life to the scenes.
Jump delivered a master edit but also delivered the individual looping scenes of the logo in different styles. This way the client could create their own edited versions to each episode’s music.
