Client: Ligue de Football Professionnel
Working with French Football League (LFP), Jump created a complete 360 brand refresh for Coupe de la Ligue. From opening titles and on-screen match graphics to E-tickets, stadium dressing and everything in between. Our visual identity brings together the spirit of the Coupe de la Ligue and the passion and skill of football.
The titles embrace the concept of ‘spirit’ and of football, as the shapes transform to create the Coupe de la Ligue logo itself. The shapes we created from ‘the spirit’ formed the basis of our designs across on-screen, print and stadium formats. The shapes of spirit not only unify the brand but bring life and dynamism both on-screen and in the stadium.
Deliverables: 360 Rebrand, Titles, Break Bumpers/Stings, On-Air GFX, Collateral of Print Assets.