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motion graphics

Delasport Exhibition Stand

Client: Delasport

Jump was commissioned by Delasport to create an eye-catching animation for their exhibition stand which was on display at ICE London.

Delasport is an award winning and dynamic global technology company specialising in world class sports betting, online casinos and PAM (Player Account Management) for the iGaming industry.

ICE London takes place at ExCeL London and is the leading global gaming and gambling event that services the entire industry.

Callum O’Reilly – Senior Designer at Jump:

“Working on animations for exhibition stands is a fantastic challenge. The screens are very long and narrow and due to their size you have to factor in physical distance when animating horizontal movement. Basically, things can’t move too fast. It might look alright on your little computer screen, but when it’s playing on a 10m screen it can easily be too fast and uncomfortable for the human eye. However our brief was to make the animation as dynamic and eye-catching as possible! I think we got the balance right.”

COR: We used 3D models of sports balls and roulette wheels which gave the piece a premium finish. The undulating background was inspired by data – and reflects the volume of information Delasport handles at any given moment.”