Think. Believe. Jump. Create.

DFB Pokal

Client: Deutscher Fußball-Bund

Our goal behind the refresh was to create a premium and contemporary toolkit whilst staying true to the DFB’s digital personality. For the titles, we used the DFB’s brand palette of green, grey, black and white to create a bright, punchy sequence. Pitch markings, an important visual element to the DFB’s digital output, formed the hero design feature.