Think. Believe. Jump. Create.
Client: Remarkable Entertainment for ITV
Jump was commissioned by Remarkable Entertainment (part of Banijay UK) to create the graphics for ITV’s Genius Game, a reality show centered on intelligence and betrayal. The show is an adaptation of the South Korean series of the same name. Genius Game is presented by the brilliant David Tennant in his role as the ‘Creator’.
Harry Handyside – Art Director at Jump:
“We were tasked with designing and developing the broadcast brand. We were provided with a format overview and a moodboard that set the tone:
Sophisticated and luxurious with an industrial, lair-like aesthetic.
Key visual cues included mid-century modern influences, intellectual undertones, and accent colors that conveyed an elevated, grown-up design language.”
As well as designing the logo, titles, bumpers and gameplay graphics – Jump also created multiple explanation sequences for each episode. These included illustrating the overall show format, explaining rules and objectives for each game and showing player gameplay strategies.
HH: “Our design concept, called ‘Impossible Puzzle’, draws inspiration from physical puzzle games and visual illusions. The central idea reflects the complexity of forming alliances and strategic thinking needed to win. It revolves around 3D shapes that rotate, slide, and lock into place – creating a sense of shifting perspectives and endless mazes, reminiscent of Escher-like optical tricks. This abstract brand language visually embodies the intelligence, strategy and lateral thinking required in the competition.”
HH: “While the isometric perspective was a hallmark of previous franchise versions, we refined the logo and Garnet design to align with the elevated aesthetic of our graphics package. We introduced 3D elements and dynamic animated details to bring a fresh, polished perspective to the visuals. This ensured consistency across formats while enhancing the sophisticated and modern design style. It was great to have the opportunity to design the Garnet too – which is a reward token and key mechanic in the games – so that it shared the same qualities as our logo.”
Tom Holmes – Senior Animator at Jump:
“We used Cinema 4D to create and animate the scenes and used Redshift to render. After Effects was also used to composite scenes, add effects and give the sequence cohesion by means of colour grading.
The sequence incorporates mid-century modern architectural and aesthetic elements from the set as both fragmented components and as direct recreations of rooms and spaces seen in the show.”
TH: “We sought to create a sense that the viewer was navigating a continually shifting and transforming world that was contained within a garnet. We emphasised this concept by bookending the title sequence with them.
We envisioned the sequence as a single, continuous and fluid motion, but with an intense, abstract and slightly chaotic energy that mirrored the dynamic moments within the show. Although the short duration of the sequence initially presented a creative challenge, its rapid pacing ultimately serves to amplify this sense of intensity.”
