Think. Believe. Jump. Create.

Gillette World Sport Titles

Client : Sunset+Vine

For 2017 we updated the creative for the new series.

The concept was based on creating a complex, yet beautiful 3D device Рa matrix  that opens up from a globe.

The title sequence travels around the matrix, where footage of great sporting action opens up and is framed by the facets and points. This allowed us to create and supply a versatile kit of parts that allows footage to be easily updated in the edit.