Client: MATTA / ICC
David Skinner – Art Director at Jump:
“Our brief was to make the ICC Trophy Mace look iconic. It’s an incredibly unique, distinctive and memorable shape. We wanted to show cricketing action of the players, fans and the journey to the finals – so these are all contained within the elements of the trophy mace as it forms.”
Charlene Spence – Animator at Jump:
“To create this sequence we had to model and build the trophy from scratch in 3D using photographs that were supplied as reference. We used C4D and a touch of Zbrush to create a displacement for the leaf laurel that encircles the base.
The project had a fast turnaround but the entire process went exceptionally smoothly. One of my favourite aspects in the animation occurs when the upper section of the trophy assembles, cleverly transforming the space intended for the winning cricket teams into an old film strip.
We encountered one challenge with the initial shot of the top of the trophy and film strip. The use of a spline wrap and a cloner created some complications when it came to creating compositing tags. Given the tight deadline and the duration of the shot we opted to render the images within the 3D.”
DS – “The fast paced sequence features exciting cricketing shots as we travel round the forming trophy, showcasing the Australia and India teams and their journey to the final. At the top of the trophy is a caged globe wrapped with a 35mm film like strip. We used this as a device to contain footage and to create the illusion of a zoetrope effect. The final overall grade was given a filmic grain to make it feel like an epic event.”
Jump also delivered social media versions of the campaign for Facebook and Instagram.