Think. Believe. Jump. Create.

Ruby Tube

Client: Virgin Atlantic

Virgin approached us to create a channel brand to unify their online video assets and create a framework to increase engagement and positive sentiment across Virgin Atlantic and Virgin Holidays.

Using their distinctive visual language, we created an instantly recognisable mark from which we built a unique set of idents, titles and programme graphics to complement their mission statement ‘To embrace the human spirit and let it fly’.

Deliverables: Idents, in-programme graphics, opening sequence.