Client: Sky News Arabia
Jump won the tender to revamp two of Sky News Arabia’s flagship programmes, impressing the clients with our approach and variety of ideas.
The brief was to give each show a new identity, with a bold, elegant and relatable look to set Sky News Arabia apart from the competition. The designs need to convey a global, modern approach, remembering that Sky News Arabia broadcasts to an Arabic speaking audience.
Habib Feghali, Head of Creative Services at Sky News Arabia:
“Jump did a great job on rebranding our programs, their immediate response on our feedback and quick turnaround on designs were really impressive, especially given the very tight deadline they had to work with. This was a pleasant experience, mostly due to the positive attitude of the whole team.”
The Morning Show concept was to create an Escher-like visual doorway to the programme studio. The title sequence becomes a transforming abstract architecture that houses elements of the show. The physical changing perspectives represent the different perspectives on news and life featured in the programme.
The sequence was created in C4D, then composited and graded in After Effects. Graphic kits were supplied as layered photoshop files for the team in Abu Dhabi to reskin the Viz kit that is already in place, creating a smooth workflow for a quick turnaround project.
The typeface for the Morning show was created by Sky News Arabia.
Shapes and forms from the logo inspired the architecture within the sequence.
Harry Handyside, Art Director at Jump Design:
“We got to flex our creative muscles a lot on this one, coming up with a variety of creative concepts for eight programmes overall at the pitch stage. It was a great exercise in generating effective one liners that communicated the product identity quickly.
After being awarded the tender for the two most watched programmes of the eight, we dived deeper into the concepts that had won us the job and worked closely with Habib to refine the visual style for an Arabic audience.
Once in full 3D swing, we had a lot of fun pulling together animated characters and twisting cameras through Escher like environments. The project was a success even with the usual tight deadlines and setbacks. We crafted two super shiny sequences that will give their flagship shows a new breath of life.”