Clients: UAEFA (United Arab Emirates Football Association) / Progress Productions / Done and Dusted Middle East
Jump was commissioned by Progress Productions as part of their collaboration with Done and Dusted Middle East and The UAEFA to create a set of graphics for the 2021/22 UAEFA President’s Cup Tournament. The final was held on 21st October 2022, however the knockout stage of the tournament began back in December 2021. The event was broadcast online and in the UAE.
Harry Handyside – Art Director at Jump:
“We were asked to develop the President’s Cup branding to create premium and engaging event dressing to be used across the tournament’;s venues and animated touchpoints.
We designed visual brand assets based on a supplied logo. These were then given to third parties to create print designs whilst we brought the brand to life in animation to be used across the big screens and LED Perimeter boards throughout the host venues.”
HH – “Our concept was to stay true to the logo for better brand recognition. We used the shapes of the mark to create dynamic and exciting compositions that represented the game.
The brand shapes were brought to life in 3D to give them a dramatic lighting effect and tonal range. These 3D assets were then used throughout our live event package to maintain consistency across match stings, information and brand moments. The animations were created in After Effects.”