Think. Believe. Jump. Create.
Client: VNL
Volleyball World commissioned Jump to create a full broadcast graphics package and title sequence for the 2025–2028 Volleyball Nations League (VNL).
The challenge: create a dynamic, globally resonant identity that reflects the VNL’s energy and modern aesthetic, while leveraging their brand-defining ‘Supergraphic’.
The package needed to work seamlessly across live match broadcasts, editorial promo, and social media, with over 30 deliverables spanning everything from scorecards and replay wipes to opening / closing titles and maps.
Harry Handyside – Art Director at Jump:
“We built our response around the idea of the ‘Supergraphic’ capturing the explosive athleticism of the game and the emotional closeness between players and fans. The supergraphic became the visual conductor throughout.
In the opening title sequence, our goal was to take fans closer to the action. Dynamic camera moves, cinematic lighting and abstract framing create a moody, high-energy environment. By using generic 3D players, we focused not on individuals but on volleyball as a universal spectacle.”
HH: “We kicked off with concept storyboards and moved through animatics, previsualization and weekly WIP reviews with the client. Once the creative arc was locked, mocap animation was added, followed by stylistic development in lighting and FX. Frequent feedback loops with VW’s internal team ensured the opener and programme graphics evolved together into a cohesive, brand-first experience.”
How We Made It:
The project combined high-end 3D production and design-forward broadcast thinking. Key techniques and tools included:
Cinema 4D & Houdini for 3D player animation, procedural crowd simulation, and cloth dynamics.
Mocap volleyball data to achieve realistic player motion.
Houdini for crowd generation.
After Effects for 2D compositing, micro-animations, and supergraphic overlays.
C4D rendering pipelines for speed.
The maps used across the broadcast were also fully 3D-rendered, giving a premium feel to the globe-based venue transitions, visually uniting the competition’s six-week journey across continents.
Aaron Randell – Designer at Jump:
“Part of Jump’s remit was also to create a complete on-screen broadcast graphics package. We delivered After Effects kits with all the customizable elements. Assets like the angled headline text, player headshot sequences and micro-animations needed to be pre-made in all their iterations. This would make it easier for the broadcaster to use them and to be able to easily switch out teams and players.”
