September 22, 2020

Deutscher Fußball-Bund kicks off 3. Liga season with new graphics

Jump’s relationship with Deutscher Fußball-Bund started back in 2018 when we revamped the titles and match graphics for the DFB-Pokal.

At the beginning of this year we are delighted to say we won a second contract with them. The brief was to create a standardized and simple graphic package. DFB wanted this to be easily adaptable for several of their other leagues and easily distributable to their many broadcasters.

Our new work was revealed for the first time with the recent launch of the 3. Liga 2020/21 season. The graphics package contains opening and closing sequences, break bumpers, replay wipe and complete kit of match graphics.

Harry Handyside – Art Director at Jump

“We were working with brand guidelines for all the competitions that showed a lot of similarities to the DFB-Pokal brand. With this in mind we adapted colour palettes and some of the graphic elements from the original kits. This meant we could build on the hard work already invested but with newly adapted designs. This also made it a lot easier for the client to deal with kits that they are already familiar with and that are tried and tested.”

You can find out a lot more about Deutsche Fußball-Bund on their website here.

  • 3. Liga
  • 3. Liga