March 31, 2023

New 10bet Adverts At Your Fingertips

In 2022 Jump built a set of commercials for the sports and casino betting site 10bet which were based on seeing people’s fingers acting as legs playing football. The adverts, which were titled ‘For The Bettor’ were for broadcast in Africa and shown as an online campaign in the UK.

We recently created two new adverts as a follow-up to the campaign – ‘At Your Fingertips’ and ‘Warm Up Your Fingers’.

Each advert was delivered in English and Swedish and were shown on digital platforms. The first commercial shows the fingers dancing next to a casino slot machine and the second shows the fingers performing cool tricks with a football.

The fingers were created using Maya and comped together using After Effects.

You can watch the original campaign animations by tapping your finger here.