September 15, 2021

TOWIE decides the only way is Jump

Jump was approached by Lime Pictures with the exciting brief to redesign the logo and titles for The Only Way Is Essex (TOWIE).

The stars of Essex have moved away from showy bling and into a new, lighter, softer, less diamante-defined phase. The graphics package needed to represent this.

Lee Jacobs – Senior Art Director at Jump:

“With a cast restructure on the cards this was a chance to start afresh, and give this new season of TOWIE a brave new look. We lost the sans serif typography and added a touch of elegance with a bespoke serif font. We replaced the previous bar of the E with our own diamond shape, inspired by the luxury brands that the cast can be associated with.

The animated sequence shows the birth of this new logo. It emerges from the soft white surface as alabaster before becoming awash with gold. The logo bounces light and soft shadows around the scene.”

The Only Way Is Essex Series 29 began on Sunday 12th September and continues weekly on ITVBe at 9pm.

Weekly episodes are made available on on the ITV Hub.