UEFA Real Scars Campaign
Jump was approached by Shoot The Company who had a really exciting but gritty VFX task for their UEFA Real Scars campaign. The promo sees Wendie Renard, Jorginho and Alisha Lehmann join UEFA’s Respect programme and was launched at UEFA Women’s EURO 2022.
Lee Jacobs – Senior Art Director at Jump:
“We had to create realistic scars which represent some of the online abuse these players have had to deal with in their careers. We had a long period of R&D testing how the scars should look. They couldn’t feel too bloody or wound-like and shouldn’t appear to be caused by self harm. We referenced photographs of different types of real scars on many types of skin tones and ultimately built our own unique scar style.
The scars were then given shadow, specular highlights and tracked to the surface of the skin using sub-planar tracking which allowed us to warp the scar to fit the skin. The players hands were then rotoscoped to give the impression that they were feeling the scar push through the surface of their skin.
We are very proud to have been a part of this important campaign.”
Mark Fairless – Senior Animator at Jump:
“It’s always great to get some R&D time on a project. For the scars, we started off with a sculpting approach using ZBrush. It quickly became apparent though that we would need a more flexible workflow so we based it more around an artwork route with some subtle 3D effects added to help give a more realistic fee. This allowed us to dial up or down the level of the scars as the client requested.”
You can read more about the campaign on UEFA’s website here.
The promo was also recently featured in Broadcast Sport.