MATTA’s Tottenham Hotspur FC x NIKE – A Modern Classic
Jump was delighted to play a small part in MATTA’s latest work for Tottenham Hotspur Football Club and Nike. Their campaign launches the 2023/24 Tottenham Hotspur X Nike Home, Away & Third kits and the two training ranges.
MATTA announced on their website:
“The new home kit introduces the ‘Lilywhite Room’ – a stunning gallery space where everything is bathed in the pure brilliance of white, mirroring the entire essence of the new kit. Scenes where players, fans and a classic club legend alike are adorned in white, gracefully blended with a host of contemporary design elements that honour the club.
The concept embodies the spirit of unity, bringing together the club’s faithful supporters, players, and the iconic imagery associated with Tottenham Hotspur. The majority of the props meticulously curated for this space proudly showcase elements that pay tribute to the rich heritage of the club.”
Jump was asked to create a text animation for the end of the promo revealing the words ‘A Modern Classic’. It needed to marry in with their beautifully shot footage and look as if it is a piece of art in a stylish white gallery.
You can watch the full video on MATTA’s website here.
Jump’s trip to see the Cornelia Parker exhibition came in handy as reference for this one.